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Hi, I’m Avalon.

A (2:1) BA English & Contemporary Media graduate, turned creative content writer with a penchant for art and dreams of residing by the coast.

It’s nice to meet you.

Reading was my first love. I lost hours on bookshop floors, surrounded by literary classics. I became consumed by the imagery my mind would conjure with the use of language - my very own kind of magic. I spent three years reading the likes of Nabokov, Keats, and Kafka and the truth is, I kind of miss it.

After graduating in 2013, I worked as a feature writer for an independent publication, alongside writing a personal lifestyle blog. I now work freelance, providing written content for small businesses, publications, and individuals.

We all have something to share with the world, to illuminate us, nurture connection, and seek likeness with one another. I'm passionate about evoking emotion through storytelling. Creating a narrative and bringing it to life is an enriching process, from start to finish. From custom copy and e-commerce listings, to social media development, I support companies and small business owners by creating engaging and personable copy.

To date, I have written pieces on topics including reproductive health, mental health, style, finance, sustainability, beauty and wellness, lifestyle, travel, ethnography, and TV/film.

Get to know me

1) My namesake is the heroine Dawn Avalon from the 1987 miniseries, Queenie.

2) I have a background in fashion show production and styling. These days I write about sustainable fashion and personal style.

3) I backpacked around Europe when I was 18.

4) Although I was born in the UK, English is technically my second language. I spoke Twi fluently until schooling age.

5) I’m a cinephile! Some of my screen favourites are: Breaking Bad, Sons of Anarchy, Moonlight, The Shawshank Redemption, Dallas Buyers Club, Erin Brockovich, Good Will Hunting, Lars and the Real Girl, Amélie, 500 Days of Summer,

The Breakfast Club, If Beale Street Could Talk…..The list goes on.

Oh, and I cry at Titanic every single time.

  • Marketing

  • Consultation

  • Imagery & Clips

  • Connection

  • Research

  • Copy

Work with me

Hone, mature, and birth the narrative your brand and audience deserve

I’m passionate about emotional well-being, sustainability, supporting small businesses, and highlighting the narrative of marginalised communities. My goal is to help you build and strengthen your narrative, whether you’re a one-person business, e-commerce retailer, publication, or someone simply looking for the right words.